FILTRA AUTOPARTS
I was the sole in-house designer and photographer for X-Filtra's wholesale business and Service Parts Online (SPO), its e-commerce brand.
I worked with briefs and feedback from three managers, taking projects from photography and editing through to layouts and final artwork.
WORK OVERVIEW
Role: Graphic Designer & Photographer
Date: 2022-2026
Scope: Brand Graphics & Visual Consistency, Packaging, Commercial Photography
Deliverables: Print/Exhibition Design, Packaging Design, Website, Email Design
TRADE EXHIBITION MARKETING COLLATERAL
Shell Scheme Infill Panels
I developed a proposal layout for a 3 x 3 m corner trade booth, arranging product imagery and brand graphics across the individual panels.
The intention was to make the separate panels work together as one display while clearly highlighting the main product offerings.
Concept only. Developed after my employment and not produced.
The intention was to make the separate panels work together as one display while clearly highlighting the main product offerings.
Concept only. Developed after my employment and not produced.
Pull-Up Banners
These banners were updated for annual trade exhibitions and group the product range into compact categories, with supporting photography and key features.
I used a consistent layout, typography and curved graphic elements across the three banners, allowing them to be displayed together while remaining readable individually.
Brand Catalogue
I also updated the brand catalogue to bring together the company's product range, technical information and brand messaging.
The layouts combine product photography, exploded views, and close-up imagery of filter materials with supporting copy.
I prepared the print artwork and communicated directly with the printer to confirm file and export requirements.
PRODUCT PACKAGING
With no editable packaging templates available, I measured physical samples and rebuilt the dielines to scale in Illustrator before designing the artwork for three new wiper blade product lines (two package designs shown below).
I incorporated product photography, feature icons and fitting information, using different colour treatments to distinguish the ranges while aligning with X-Filtra branding.
With no editable packaging templates available, I measured physical samples and rebuilt the dielines to scale in Illustrator before designing the artwork for three new wiper blade product lines (two package designs shown below).
I incorporated product photography, feature icons and fitting information, using different colour treatments to distinguish the ranges while aligning with X-Filtra branding.
E-COMMERCE & MARKETPLACE DESIGN
Product Listing Infographics
I created sets of three to four infographic-style images for almost every X-Filtra product category.
Intended for eBay product galleries, I later adapted these for wholesale and SPO listings, standardising the format for presenting product features across sales channels.
These images combined product photography, technical details and illustrations to explain features such as filter construction, filtration media and product specifications.
Intended for eBay product galleries, I later adapted these for wholesale and SPO listings, standardising the format for presenting product features across sales channels.
These images combined product photography, technical details and illustrations to explain features such as filter construction, filtration media and product specifications.
eBay Storefront & Seasonal Promotions
I began by mapping the eBay storefront's available image placements in Illustrator. This helped determine the artwork compositions and product shot lists for each section.
After editing the images and compositing them with additional graphic elements, I inserted promotional copy.
After editing the images and compositing them with additional graphic elements, I inserted promotional copy.
The finished banners, category graphics, and storefront assets were published on eBay.
EMAIL & SOCIAL MEDIA CONCEPTS
Self-initiated concepts exploring how Service Parts Online's existing photography and promotional graphics could be adapted for email and social media. These designs were not published.
Welcome Email
I developed this concept for SPO using the existing brand imagery and colours to introduce new customers to the product range.
The layout leads with a discount offer, followed by links directing customers to explore the website, and concludes with brand information and service benefits.
I designed the graphics in Photoshop and tested them in Shopify's email tool.
The layout leads with a discount offer, followed by links directing customers to explore the website, and concludes with brand information and service benefits.
I designed the graphics in Photoshop and tested them in Shopify's email tool.
Social Media
I adapted product photography and seasonal promotion graphics into organic posts for Instagram and Facebook.
Combining imagery from past eBay content, I explored how the visual language could carry across these platforms.
Combining imagery from past eBay content, I explored how the visual language could carry across these platforms.
